The National Restaurant Association’s Restaurant Performance Index rose to 100.1 in September in the US, a 0.7% increase compared with August and the highest mark the Index has achieved since June.
“The September increase in the Restaurant Performance Index was fueled by improvements in the same-store sales and customer traffic indicators,” said Hudson Riehle, senior vice-president of the Research and Knowledge Group for the N.R.A. “Among the forward-looking indicators, restaurant operators are more optimistic about sales growth in the months ahead, while their outlook for the overall economy remains cloudy.”
Restaurant operators reported stronger same-store sales in September. Fifty per cent of restaurant operators reported a same-store sales gain between September 2010 and September 2011, up from 45% who reported a sales gain in August. In comparison, 34% of operators reported lower same-store sales in September, down slightly from 37% in August.
Restaurant operators also bounced back from a sluggish August performance to report net positive customer traffic levels in September. Forty-three per cent reported higher customer traffic levels between September 2010 and September 2011, while 33% reported a traffic decline. In August, only 34% of operators reported higher customer traffic, while 42% reported a traffic decline.
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