US discounter Dollar General has launched its Market format store in Las Vegas, Nevada, opening two locations in the city last week with another three slated for this week, Supermarket News reports. The Market outlets are the first to be unveiled west of the Mississippi and combine non-food offering of a traditional Dollar General discount store with fresh and frozen foods and meat. Dollar General is offering $10 gift cards to the first 100 customers at the three new locations which are to open on November 5.
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