US-based grocer Target has entered formal mediation over whether it can use the Target name in Canada.The retailer is in a dispute over the rights to the name with Toronto-based Fairweather, which argues it bought the Canadian rights to the Target name in 2001 from retail group Dylex.
Fairweather claims to have operated a Target Apparel store in Toronto since 2005 and has additional locations under the banner in place and planned for other cities.
If a settlement is not reached the Federal Court trial is not scheduled to begin until November 2012.
Source: Planet Retail
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