According to the latest iteration of Acosta Sales & Marketing's “The Why Behind the Buy” consumer survey, despite rising prices, the average American is spending 7% less each month on groceries and $94.60 on a routine trip, compared to $98.70 in 2010.Households earning less than $75,000 are reducing budgets 10% or more, while higher income shoppers are spending up to 34% more.
More than half of Americans (53%) are paying more attention to what they buy at the grocery store, 43% are buying less food, 41% are taking advantage of sales/coupons and 22% are shopping at less expensive stores.
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