In the U.S., Walmart has rolled out a new, competitive coupon strategy, as reported by the Salt Lake Tribune. The new policy means that shoppers can redeem coupons that are worth more than the item being purchased but can also claim the difference if there is one.For example, shoppers with a coupon for $3 off any size package of a particular brand can still buy the smallest pack size priced at, for example, $1.88 and Walmart will still refund them with $1.12 in cash. Walmart is one of the first stores to accept ‘coupon overage’.
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