HY-VEE INTRODUCES A BLUE ZONES LANE

After two years in the making, Albert Lea (Minnesota) Hy-Vee rolled out its Blue Zones checkout lane in January. The Blue Zones Lane contains healthy snack, such as granola bars and dried fruit, rather than candy, which is sold through the other checkout lanes.

While most checkout lanes are stocked full of candy bars, gum and sweet treats attractive to children and adults, the Blue Zones lane features a variety of healthy snacks, including granola bars, carrots, dried fruits, string cheese and flavored water.

Hy-Vee dietitian Amy Pleimling said since the Blue Zones lane opened, the store has seen an average of a 42% increase on sales of items featured in the lane.
Source: AlbertLeaTribune