According to 2010 Census Bureau figures, Hispanics now account for one in every six Americans. Furthermore, the population segment accounted for more than half of the U.S. population increase in the past 10 years.Publisher Packaged Facts' "Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition" predicts that Hispanics will continue this trend and will be responsible for more than half of the growth in the country between 2010 and 2015.
Packaged Facts estimates that in 2009 Latinos accounted for more than 9% of total buying power, compared to less than 4% in 1980. The buying power of Hispanics exceeded $1 trillion in 2010, and the population includes a significant number of high-income households. With an estimated buying power of $616 billion, Latinos of Mexican heritage represent the single most influential segment of the Hispanic market.
By 2015, Packaged Facts forecasts the buying power of the Latino population as a whole will reach $1.3 trillion.
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