PRIVATE-LABEL MAKERS: PRODUCTS SAVE CONSUMERS 33%

Private-label makers are looking to capitalize on consumers' growing concerns about recent increases in the costs of many grocery and other everyday items.

The Private Label Manufacturers Association (PLMA) has released a new study that concludes that consumers on average can save 33% off their grocery bills by buying all private-label products.

Over a six-week period (February 12 to March 19), the association tracked bills for market baskets comprising 40 staple grocery, household and personal care items, comparing the total costs for all-private-label and all-branded-product equivalent market baskets.

Results: Private-label basket bills averaged $84.73 over the period, versus branded-product baskets' average of $127.03, for average savings of $42.30, or 33.3%.