According to a recent article in Produce Retailer, about 78% of consumers report using coupons regularly, up 14.7 share points from pre-recession levels, and overall redemption volume in the U.S. grew 3.1% to 3.3 billion coupons.Free-standing inserts (FSIs) account for the vast majority of coupons - 87.7%.
The second-largest share of coupons - 5.2% - was delivered in-store.
Digital coupons, including paper and paperless formats, grew 37%, but still accounted for a relatively small amount of the total.
Source: PMA
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