Consulting firm Deloitte said it expects “small gains” in 2011 holiday-season sales as retailers face tough comparisons with a year ago and a frugal consumer under ongoing economic pressure.“As many holiday shoppers will be researching on-line and on their smartphones both before and during their trips to the store, retailers need to be sure their digital strategy is both flexible and focuses on a personalized experience this season.”
The company said it projects sales increases of 2.5% to 3% for the months of November through January at retail stores, excluding auto sales and gasoline. That compares with growth of 5.9% during that period a year ago.
Source: Supermarket News
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